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Fortress Surgeon Digital Marketing, a specialist electronic advertising company, announces a broadened SEO solution for cosmetic surgeons, focusing on online presence, individual interaction, and method development. Lauren's focus on ROI and passion for finding the important information that transform campaigns from great to excellent consist of establishing a grand range multivariate test framework using fractional factorial analysis for recognizing ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for forecasting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her job as a firm account individual for a selection of pharma brands and later on led the advertising and marketing effort to launch a first-of-its kind website in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.