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Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, announces an expanded SEO service for plastic surgeons, focusing on on-line visibility, individual interaction, and technique development. Lauren's focus on ROI and interest for locating the crucial information that change campaigns from great to great consist of creating a grand scale multivariate test structure utilizing fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for forecasting ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her career as a company account individual for a variety of pharma brands and later on led the advertising effort to launch a first-of-its kind portal in the glasses and eyecare room.

He leads a group of media strategy, media planning, media acquiring and media execution experts who collaboratively make certain that project goals are achieved in order to maximize interactions and ROI. Lauren's occupation in electronic and media began in the 90's, just as digital ended up being a sensible advertising channel.

While at Underscore, she spent three years teaching Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.