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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, reveals an increased search engine optimization solution for plastic surgeons, concentrating on online visibility, client engagement, and technique development. Lauren's concentrate on ROI and interest for finding the essential details that transform campaigns from great to fantastic include developing a grand range multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast approach for forecasting ROI before media investment.

A 25-year expert in the medical care advertising and marketing room, Tracey started her job as a firm account person for a variety of pharma brands and later led the advertising and marketing effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the model for how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.