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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing agency, announces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, patient interaction, and technique growth. Lauren's focus on ROI and enthusiasm for discovering the critical information that transform campaigns from great to great consist of creating a grand scale multivariate examination structure using fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate technique for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her profession as a company account individual for an array of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the version for how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.