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Citadel, a doctor Fortress Surgeon Digital Marketing marketing agency, introduces an increased search engine optimization solution for plastic surgeons, focusing on online exposure, person engagement, and method growth. Lauren's concentrate on ROI and passion for locating the vital details that change campaigns from excellent to fantastic include developing a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate approach for forecasting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey started her career as a company account person for an array of pharma brands and later spearheaded the advertising and marketing initiative to launch a first-of-its kind site in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.