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Fortress Surgeon Digital Marketing, a specialist digital advertising company, introduces a broadened SEO solution for plastic surgeons, concentrating on on-line presence, individual involvement, and method development. In her previous duty as VP of Biddable Media Daga focused on the marketing of wellness & wellness brand names through all lifecycle phases: beginning with clinical trial employment projects, through the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising sunsetting.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her occupation as a company account individual for a range of pharma brand names and later on headed the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She believes Underscore is the version for how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.