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Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing agency, introduces an expanded SEO solution for plastic surgeons, concentrating on on-line visibility, person engagement, and method development. Lauren's focus on ROI and interest for finding the crucial information that transform projects from great to fantastic consist of establishing a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate approach for anticipating ROI before media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey began her profession as a firm account individual for a range of pharma brands and later on headed the advertising effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.