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Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, announces an increased search engine optimization service for plastic surgeons, concentrating on online exposure, client involvement, and method development. Lauren's concentrate on ROI and passion for finding the critical information that transform campaigns from great to terrific include establishing a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast technique for predicting ROI prior to media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her profession as an agency account person for an array of pharma brands and later pioneered the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare space.

He leads a group of media strategy, media preparation, media purchasing and media execution professionals that collaboratively make sure that project goals are attained in order to maximize interactions and ROI. Lauren's occupation in digital and media began in the 90's, equally as electronic ended up being a viable advertising channel.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.