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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, reveals an expanded SEO solution for plastic surgeons, focusing on online visibility, individual involvement, and practice growth. In her previous function as VP of Biddable Media Daga specialized in the marketing of health & health brands through all lifecycle phases: starting from clinical trial employment campaigns, through the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey began her job as an agency account person for a range of pharma brand names and later on headed the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the model for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.