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Citadel, a doctor electronic advertising agency, announces an expanded search engine optimization solution for plastic surgeons, concentrating on online exposure, person engagement, and practice development. Lauren's concentrate on ROI and interest for locating the critical details that transform projects from excellent to fantastic consist of developing a grand range multivariate test structure using fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for predicting ROI prior to media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her job as an agency account individual for a selection of pharma brand names and later led the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

He leads a team of media technique, media planning, media acquiring and media implementation experts who collaboratively ensure that project goals are achieved in order to take full advantage of roi and involvements. Lauren's career in Fortress Surgeon Digital Marketing and media started in the 90's, just as electronic came to be a feasible advertising channel.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.