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Citadel, a doctor electronic marketing company, reveals a broadened SEO service for plastic surgeons, concentrating on online presence, client engagement, and technique growth. Lauren's concentrate on ROI and interest for finding the important details that transform projects from excellent to wonderful include developing a grand range multivariate test framework making use of fractional factorial evaluation for recognizing ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for predicting ROI prior to media investment.

A 25-year professional in the medical care advertising and marketing room, Tracey started her career as a firm account individual for a range of pharma brand names and later on headed the advertising and marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the model for exactly how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.