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Citadel, a specialist electronic advertising company, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, person interaction, and method growth. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & wellness brand names via all lifecycle stages: starting from clinical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising stage, Fortress Surgeon Digital Marketing finishing with license expiration and advertising sunsetting.

One of things Martin appreciates most concerning his function is the opportunity to study and understand the nuances of both recognized and brand-new markets, and with expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the sector. She believes Underscore is the version for just how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent three years showing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.