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Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, reveals a broadened SEO service for cosmetic surgeons, focusing on on-line exposure, patient engagement, and practice development. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & health brands through all lifecycle stages: starting from clinical trial employment campaigns, via the pre-launch market-shaping, launch and marketing phase, finishing with patent expiration and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her job as a firm account individual for a variety of pharma brand names and later headed the advertising effort to launch a first-of-its kind portal in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for just how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.