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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing firm, announces a broadened SEO solution for cosmetic surgeons, concentrating on on-line exposure, individual involvement, and practice growth. Lauren's focus on ROI and passion for locating the essential details that change campaigns from good to great include establishing a grand range multivariate test structure utilizing fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her profession as a firm account individual for a range of pharma brands and later spearheaded the marketing effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.