Digital Advertising Providers

Citadel, a specialist electronic advertising firm, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line exposure, patient engagement, and method growth. Lauren's concentrate on ROI and interest for locating the crucial information that change campaigns from great to great consist of creating a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast approach for anticipating ROI prior to media financial investment.

A 25-year expert in the health care marketing and advertising area, Tracey started her profession as a company account person for an array of pharma brand names and later led the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the model for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.