Digital Marketing Solutions

Citadel, a specialist Fortress Surgeon Digital Marketing advertising agency, introduces an expanded SEO solution for cosmetic surgeons, focusing on online presence, client involvement, and practice development. Lauren's concentrate on ROI and interest for discovering the important details that change campaigns from good to excellent consist of establishing a grand scale multivariate test framework making use of fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection strategy for predicting ROI before media financial investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her occupation as an agency account person for a variety of pharma brands and later headed the marketing effort to launch a first-of-its kind portal in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the design for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.