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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing firm, announces an increased SEO solution for plastic surgeons, concentrating on online exposure, individual interaction, and technique development. Lauren's focus on ROI and enthusiasm for locating the crucial information that transform projects from excellent to fantastic consist of creating a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate approach for anticipating ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her profession as a company account individual for a variety of pharma brands and later spearheaded the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for exactly how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.