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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces a broadened SEO solution for plastic surgeons, focusing on on-line presence, individual interaction, and technique growth. Lauren's focus on ROI and passion for discovering the essential information that change projects from good to terrific include developing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for predicting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing area, Tracey began her occupation as a company account person for a selection of pharma brand names and later led the advertising initiative to release a first-of-its kind site in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the version for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.