Surgeon Digital Advertising

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces an increased search engine optimization solution for plastic surgeons, focusing on on-line exposure, client interaction, and practice development. Lauren's focus on ROI and interest for finding the crucial details that transform projects from excellent to great consist of creating a grand scale multivariate test framework utilizing fractional factorial evaluation for recognizing ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate technique for anticipating ROI before media investment.

A 25-year expert in the medical care marketing and advertising room, Tracey started her career as a company account person for a range of pharma brand names and later on spearheaded the advertising effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for just how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent three years educating Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.