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Citadel, a doctor Fortress Surgeon Digital Marketing advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, focusing on online visibility, person engagement, and method development. Lauren's concentrate on ROI and interest for locating the crucial details that transform projects from good to terrific consist of creating a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for forecasting ROI before media financial investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a company account person for an array of pharma brands and later spearheaded the advertising and marketing effort to release a first-of-its kind portal in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the design for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.