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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising and marketing firm, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on online exposure, person engagement, and practice development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health & health brand names with all lifecycle phases: starting from clinical trial employment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with license expiry and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her profession as a firm account person for an array of pharma brands and later pioneered the marketing initiative to launch a first-of-its kind site in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.