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Citadel, a doctor electronic advertising and marketing firm, reveals an increased search engine optimization solution for cosmetic surgeons, focusing on online presence, individual engagement, and method development. Lauren's focus on ROI and passion for discovering the important details that transform projects from excellent to terrific include establishing a grand range multivariate test structure using fractional factorial analysis for comprehending ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey started her career as an agency account individual for a selection of pharma brand names and later on led the advertising initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for exactly how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.