Specialist Digital Advertising And Marketing

Citadel, a specialist Fortress Surgeon Digital Marketing advertising firm, announces a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, individual involvement, and technique growth. Lauren's focus on ROI and interest for locating the essential information that transform campaigns from excellent to wonderful include developing a grand scale multivariate examination framework using fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey began her career as a firm account person for a selection of pharma brand names and later pioneered the advertising initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the sector. She believes Underscore is the version for exactly how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.