Home

Fortress Surgeon Digital Marketing, a specialist electronic marketing agency, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on online exposure, patient engagement, and technique development. Lauren's focus on ROI and enthusiasm for locating the vital information that transform projects from good to wonderful consist of developing a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for predicting ROI before media investment.

A 25-year professional in the medical care advertising and marketing room, Tracey started her career as a company account person for a variety of pharma brand names and later on headed the advertising and marketing effort to launch a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for how media and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.