Telemarketing

Citadel, a doctor electronic advertising firm, reveals a broadened SEO service for plastic surgeons, focusing on on-line visibility, person interaction, and practice development. Lauren's focus on ROI and interest for discovering the crucial details that change projects from great to terrific consist of establishing a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI before media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her job as an agency account person for a range of pharma brands and later on led the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.