Outbound Telemarketing
Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, person interaction, and method development. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & wellness brand names through all lifecycle phases: beginning with scientific test recruitment campaigns, via the pre-launch market-shaping, launch and marketing phase, finishing with license expiry and advertising sunsetting.
A 25-year expert in the medical care marketing and advertising room, Tracey began her job as an agency account individual for a selection of pharma brand names and later headed the advertising effort to launch a first-of-its kind site in the glasses and eyecare space.
It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, evolve in the future.
While at Underscore, she invested three years instructing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.