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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, patient involvement, and technique growth. In her previous role as VP of Biddable Media Daga specialized in the advertising of health and wellness & health brand names via all lifecycle phases: beginning with professional trial recruitment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with license expiration and advertising sunsetting.

Among the important things Martin delights in most regarding his function is the opportunity to research and comprehend the subtleties of both brand-new and established markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the design for just how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.