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fortress surgeon Digital Marketing, a cosmetic surgeon digital marketing company, introduces an increased SEO solution for plastic surgeons, focusing on online exposure, patient involvement, and practice growth. Lauren's concentrate on ROI and interest for discovering the crucial details that change campaigns from excellent to great consist of developing a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for forecasting ROI prior to media financial investment.
A 25-year expert in the healthcare advertising and marketing room, Tracey started her job as a company account individual for an array of pharma brand names and later led the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare space.
It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, advance in the future.
While at Underscore, she spent three years showing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.