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Citadel, a doctor digital advertising and marketing agency, announces an increased SEO solution for plastic surgeons, concentrating on on-line visibility, individual interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for finding the vital information that change campaigns from great to terrific include creating a grand scale multivariate examination structure utilizing fractional factorial evaluation for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection technique for forecasting ROI before media investment.

A 25-year expert in the health care advertising and marketing space, Tracey started her occupation as a firm account individual for an array of pharma brands and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare area.

He leads a group of media technique, media preparation, media acquiring and media implementation professionals who collaboratively make certain that project goals are accomplished in order to optimize interactions and ROI. Lauren's job in electronic and media began in the 90's, just as Fortress Surgeon Digital Marketing ended up being a sensible advertising network.

While at Underscore, she spent 3 years showing Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.