Fortress Increases Search Engine Optimization Provider For Plastic Surgeons
Citadel, a specialist electronic advertising and marketing agency, introduces an increased SEO solution for plastic surgeons, concentrating on on-line presence, patient engagement, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising of wellness & health brand names via all lifecycle stages: starting from medical trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and advertising and marketing sunsetting.
One of the important things Martin appreciates most about his duty is the chance to study and recognize the nuances of both brand-new and well established markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.
It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the model for just how media and marketing companies should, and will, evolve in the future.
While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.