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Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on online exposure, individual engagement, and technique development. Lauren's concentrate on ROI and passion for discovering the essential details that change campaigns from great to terrific consist of developing a grand scale multivariate examination structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast approach for predicting ROI before media financial investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her profession as a company account person for a range of pharma brands and later led the advertising and marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the design for just how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent three years showing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.