Social Media SMM

Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, individual involvement, and method growth. Lauren's focus on ROI and interest for locating the critical information that transform projects from great to terrific consist of developing a grand scale multivariate examination structure utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate method for forecasting ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her profession as an agency account individual for a selection of pharma brands and later on spearheaded the advertising effort to introduce a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the design for exactly how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.