Social Media SMM

Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online presence, patient engagement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the important details that change projects from good to excellent consist of creating a grand scale multivariate test framework making use of fractional factorial analysis for comprehending ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for anticipating ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising space, Tracey started her occupation as a firm account person for a range of pharma brand names and later pioneered the advertising initiative to release a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for exactly how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years showing Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.