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Citadel, a specialist electronic advertising agency, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on online visibility, client involvement, and practice development. Lauren's focus on ROI and passion for finding the critical information that change projects from great to great consist of developing a grand range multivariate examination structure utilizing fractional factorial evaluation for understanding ROI capacity in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate method for predicting ROI prior to media financial investment.
A 25-year veteran in the healthcare marketing and advertising room, Tracey began her occupation as an agency account individual for a range of pharma brands and later on led the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare area.
It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the model for exactly how media and marketing companies should, and will, advance in the future.
While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.