Digital Advertising Solutions
Citadel, a doctor digital marketing company, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online exposure, person interaction, and method growth. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & wellness brands through all lifecycle phases: starting from medical trial recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising sunsetting.
Among the important things Martin takes pleasure in most about his role is the opportunity to study and understand the subtleties of both new and well-known markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the version for just how media and marketing firms should, and will, evolve in the future.
While at Underscore, she invested 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.