Outbound Telemarketing

Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing company, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on online presence, patient interaction, and technique development. Lauren's concentrate on ROI and interest for finding the essential information that change campaigns from good to excellent consist of creating a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast method for anticipating ROI before media financial investment.

A 25-year expert in the health care marketing and advertising space, Tracey started her job as a company account individual for a selection of pharma brand names and later on led the advertising effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the version for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.