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Citadel, a specialist Fortress Surgeon Digital Marketing marketing company, announces a broadened SEO service for cosmetic surgeons, concentrating on online exposure, client interaction, and method growth. Lauren's concentrate on ROI and interest for discovering the vital details that transform campaigns from good to terrific include establishing a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for forecasting ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her career as a firm account individual for a variety of pharma brand names and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for just how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.