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Citadel, a doctor electronic advertising company, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, individual interaction, and method development. In her previous role as VP of Biddable Media Daga concentrated on the marketing of wellness & wellness brands with all lifecycle stages: starting from medical trial recruitment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising and Fortress Surgeon Digital Marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her career as a company account individual for a selection of pharma brands and later led the advertising initiative to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.