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Fortress Surgeon Digital Marketing, a specialist digital advertising agency, announces an expanded SEO service for plastic surgeons, focusing on online presence, person engagement, and technique development. Lauren's concentrate on ROI and passion for discovering the critical details that transform projects from great to great include developing a grand range multivariate examination framework using fractional factorial evaluation for comprehending ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care marketing and advertising room, Tracey began her career as an agency account person for a variety of pharma brand names and later on pioneered the advertising initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the version for how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.