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Citadel, a specialist Fortress Surgeon Digital Marketing marketing company, reveals an increased search engine optimization service for plastic surgeons, concentrating on on-line presence, patient engagement, and technique growth. In her previous function as VP of Biddable Media Daga focused on the marketing of wellness & wellness brand names via all lifecycle stages: beginning with medical test recruitment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and marketing sunsetting.

Among things Martin appreciates most concerning his role is the possibility to research study and understand the nuances of both established and new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years showing Search Engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.