Surgeon Digital Advertising
Fortress Surgeon Digital Marketing, a doctor electronic marketing company, announces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line presence, individual involvement, and technique development. Lauren's concentrate on ROI and interest for locating the important information that change projects from good to wonderful consist of developing a grand scale multivariate test structure utilizing fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection technique for anticipating ROI prior to media financial investment.
A 25-year professional in the health care advertising and marketing area, Tracey began her occupation as an agency account person for an array of pharma brand names and later on pioneered the marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare space.
He leads a team of media method, media planning, media buying and media implementation professionals that collaboratively make sure that project objectives are accomplished in order to make the most of involvements and ROI. Lauren's occupation in electronic and media began in the 90's, just as digital came to be a viable advertising and marketing channel.
While at Underscore, she invested 3 years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.