Telemarketing

Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online visibility, person engagement, and practice development. Lauren's focus on ROI and interest for finding the critical information that transform projects from great to excellent include creating a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection approach for predicting ROI before media investment.

Among the things Martin appreciates most about his function is the opportunity to study and recognize the nuances of both brand-new and recognized markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media purchasing and media execution experts that collaboratively guarantee that campaign objectives are attained in order to make the most of involvements and ROI. Lauren's job in digital and media began in the 90's, just as digital became a feasible advertising network.

While at Underscore, she spent three years teaching Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.