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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, introduces an expanded search engine optimization solution for plastic surgeons, focusing on online visibility, patient engagement, and method development. Lauren's focus on ROI and interest for discovering the critical details that transform projects from excellent to excellent include establishing a grand range multivariate test framework using fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection technique for predicting ROI before media financial investment.

A 25-year expert in the medical care marketing and advertising space, Tracey started her career as a firm account person for a selection of pharma brand names and later spearheaded the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare room.

He leads a team of media approach, media preparation, media acquiring and media implementation specialists who collaboratively ensure that campaign objectives are achieved in order to take full advantage of roi and involvements. Lauren's job in digital and media started in the 90's, equally as electronic ended up being a sensible marketing channel.

While at Underscore, she invested three years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.