Outbound Telemarketing

Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, introduces an increased SEO solution for plastic surgeons, focusing on on-line exposure, patient engagement, and method growth. Lauren's concentrate on ROI and interest for locating the vital details that change projects from excellent to terrific consist of establishing a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for forecasting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her career as a company account person for a selection of pharma brands and later on spearheaded the advertising effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the design for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.