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Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, announces an expanded SEO service for cosmetic surgeons, focusing on online presence, client involvement, and technique development. Lauren's focus on ROI and passion for locating the essential information that transform campaigns from great to fantastic include developing a grand scale multivariate examination structure utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection technique for anticipating ROI prior to media financial investment.

Among things Martin takes pleasure in most about his role is the chance to research and recognize the subtleties of both brand-new and established markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media acquiring and media execution experts who collaboratively ensure that project goals are accomplished in order to make the most of involvements and ROI. Lauren's career in electronic and media began in the 90's, just as digital ended up being a feasible marketing channel.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.