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Fortress Surgeon Digital Marketing, a doctor digital advertising company, announces an increased search engine optimization service for plastic surgeons, focusing on online visibility, individual engagement, and practice development. Lauren's focus on ROI and interest for finding the crucial information that transform projects from great to excellent consist of establishing a grand range multivariate examination framework making use of fractional factorial evaluation for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for forecasting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey began her job as a company account individual for a range of pharma brands and later spearheaded the marketing initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.