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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, patient involvement, and method development. Lauren's focus on ROI and passion for discovering the important information that transform campaigns from great to great consist of developing a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her occupation as a firm account individual for an array of pharma brands and later led the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

He leads a group of media method, media planning, media purchasing and media execution specialists that collaboratively make certain that campaign objectives are attained in order to make best use of roi and engagements. Lauren's career in electronic and media began in the 90's, just as digital came to be a viable advertising channel.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.