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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, reveals an increased SEO solution for plastic surgeons, focusing on online visibility, person involvement, and method development. Lauren's concentrate on ROI and interest for locating the important details that change campaigns from great to fantastic consist of establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast technique for anticipating ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey began her profession as a company account individual for a range of pharma brands and later on led the advertising and marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.