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Citadel, a doctor electronic advertising and marketing company, announces a broadened SEO solution for cosmetic surgeons, concentrating on on-line exposure, individual engagement, and practice development. In her previous function as VP of Biddable Media Daga focused on the Fortress Surgeon Digital Marketing of wellness & health brand names via all lifecycle phases: beginning with scientific trial recruitment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and marketing sunsetting.

One of things Martin enjoys most about his role is the opportunity to research and recognize the nuances of both well established and new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the version for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.