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Fortress Surgeon Digital Marketing, a doctor digital marketing agency, introduces an expanded SEO service for cosmetic surgeons, concentrating on on-line exposure, client engagement, and technique development. Lauren's focus on ROI and passion for discovering the important details that transform projects from great to great consist of developing a grand range multivariate examination framework utilizing fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate technique for predicting ROI before media financial investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey started her job as a firm account person for a variety of pharma brand names and later headed the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.